graphic border

Go Back   MUST - the independent Manchester United supporters' trust > NEWS & ANNOUNCEMENTS > MUST Announcements

Thread Tools Display Modes
Old 26th February 2010, 17:31   #1
The Forum Mistress

TanyaT's Avatar
Join Date: Mar 2003
Location: Cornwall
Posts: 130,989
Thumbs up Blue State Digital to Boost the Manchester United Supporters' Green and Gold Campaign

Blue State Digital to Boost the Manchester United Supporters' Green and Gold Campaign

MUST - the Manchester United Supporters' Trust has engaged Blue State Digital, the US-based Internet strategy and technology firm, to take the Green and Gold campaign to the next level.

Blue State Digital's founding partner led the digital strategy for Obama for America, executing online fundraising, organizing and communications strategies through social media for the campaign. The company's technology platform, licensed by hundreds of clients, was and continues to be the underpinning of the effort. In the UK since 2009, Blue State Digital has helped run campaigns for advocacy organisations – including the campaign against Royal Mail privatisation and the anti-BNP Hope not Hate campaign.

MUST CEO Duncan Drasdo said "We believe Manchester United supporters deserve the very best representation available and Blue State Digital has a track record which shows they are the best in the business. The challenge now is to spread the Green and Gold message from the twirling scarves at Old Trafford to the whole Manchester United supporter base around the world."

"Since the launch of the Green and Gold campaign MUST has had an astonishing increase in free online membership - 52,370 members as we go to press - and the member counter on the website is ticking over every minute."

"Initially we seek to double existing membership through the free online scheme to our first target of 100,000 campaign members and then we want to reach out to every single one of the millions of Manchester United supporters worldwide. Mass participation of supporters is essential if we are to achieve our long term aim of supporter ownership of Manchester United."

"Every supporter deserves the right to own a stake in their club and we've never had a better opportunity to make that a reality."

"Having a team that are at the cutting edge of using the newest tools and techniques to build effective campaign is a huge boost. This is our chance and we have to grab it with both hands."


for further comment please contact:
Duncan Drasdo MUST CEO (07883070876)
Sean Bones MUST Vice Chair (07743001164)

About Blue State Digital (

Blue State Digital (BSD) has helped millions of people take action by building online communities to bring about change. BSD is a full-service agency that provides integrated digital marketing strategy, web site design, technology development and implementation, and program management services.

Founded in 2004 by four alums of the online team for Howard Dean's presidential campaign, BSD has since delivered concrete victories for hundreds of clients, from America's largest NGOs, unions, and universities to some of the world's most prestigious cultural institutions and companies.

BSD is perhaps best known for its involvement in President Barack Obama's successful presidential campaign. In 2007, BSD co-founder Joe Rospars took a leave from the company to direct Obama for America's digital strategy. Powered by BSD's technology, Obama for America raised over $500 million dollars online, mobilized millions of volunteers, and built an unprecedented 13 million person email list that helped propel him into office—and win.
BSD has offices in New York, Washington, D.C., Los Angeles, Boston, and London.

Our lives begin to end the day we become silent about things that matter. Martin Luther King
TanyaT is offline   Reply With Quote


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
MUST - GREEN & GOALS CAMPAIGN Tat MUST Announcements 0 17th February 2010 23:58
What Is The Difference Between Gary Cook and David Gill? tomclare Tom Clare's History of Manchester United 0 15th February 2010 15:04
Steward sacked as United try to crush 'green and gold' uprising TanyaT WHAT THE PAPERS SAY 0 10th February 2010 12:05
The Conundrum of the Green and Gold Protests at Manchester United TanyaT WHAT THE PAPERS SAY 0 30th January 2010 11:52

All times are GMT +1. The time now is 02:49.

Powered by vBulletin® Version 3.8.2
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.

The views and opinions expressed on this website are those of individual members and guests of the MUST forum and not the official policies of MUST unless explicitly stated. MUST is not responsible for the content of links to external websites.

We are the official MUFC Trust, but please don't confuse us with the Glazer-owned United. Click here to understand what this means.